Here is where I explain how to rank your website from our search results within the search engines, to achieve maximum exposure for the business. Below you will find a step by step guide concerning how to out ranking the local competitors.
First thing you’ll want to check before starting any local SEO campaign, could be the websites on page optimisation. (Essential) This must be done before you decide to do anything ells, because no link building or content marketing works without this being done first. For more information about on-page optimisation please click the link other wise read on.
Assuming your on-page optimisation is performed correctly. The first thing you should do is open a Google places account, the quicker you get this done the better, as it takes about 30 days to verify your listing. Google verify your bank account by sending a 4 digit pin although post to where your small business is registered to.
It usually takes about 2 weeks because of it come as it is sent constitute the USA, ones you might have received your pin login and send it in to Google, and within 4 to 5 days your listing will be live. Depending on had you been live in your area what happens if you automatically get a listing around the first page of Google, on your town.
Remember when completing your Google places listing, that you simply fill out as much specifics of your business as possible, simply because this helps move your listing, to the peak of the Google places directory. Ensure you link back to your website, as this ups the page authority on your website and your Google places listing.
Local Directory Submissions
Another stage is to complete around Thirty to forty local directory submissions (Area specific listings) out of the 30 to 40 listings submitted around 25 is going to be accepted within the first 2 to 3 weeks the rest is going to take around 4 to 6 weeks being live.
Make sure you complete as much information as you possibly can about you, and your business. Use only unique well written content for each directory, as you want only best content linking back to your website. Remember to take advantage of any social media links, a directory lets you have linking to your additional webpages related to your business, such as twitter, and Facebook.
When backlinking your website, make sure you use a good variety of keywords inside the anchor text so you rank for a number of different high ranking searchers, nearer your home. Example (Plumbers Nottingham, Plumbing Nottingham, Heating engineers Nottingham)
What’s an anchor text? An anchor text is simply a link with a text facing it. Example (Web Design Nottingham)
Related Website Links
During this period of the off page optimisation, we only look at building same topic related websites, that link to the main website we have been trying to rank online Yahoo & Bing ect.
Such sites will have alot of the seo techniques that are (above) done to them to build up their authority on the net, this way when we link it to the main website they carry a lot more weight and authority. This has to be done with care, we normally take a look at buying aged websites for around £20 that are relevant to the niche we’re trying to rank for.
Paid Links (Quality Sites Only)
I want to begin with saying when we buy links, we do not buy them from these online link farms that sell 100 links for £5.99 for example. Link farms and bulk purchasing of links is very bad for SEO know awakens overnight and has a 1000 rubbish quality links. Never use automated software to obtain links.
All links have to be hand submitted it takes time but that is how you have to do it, you can’t cheat Google. When we buy them from well-established websites and quality directories that charge to the upgraded listing this may cost anywhere from £5 to £50 for just one listing. The reason we’re willing to pay for these links is, these websites pass on high pr and traffic to the web site we are trying to rank on the internet.
If you’re trying to rank your internet site with little or no content then the suggestions above will not work in 2014. Google is becoming much smarter previously 2 years, you have to create quality unique content for every page on the website. Googles guide lines say at the very least 500 words to get classed as worthy to be crawled and index within within their search engine.
That’s not to say they won’t index way less content, but the chances of you showing up for competitive keywords inside the search results is highly unlikely.
Local search engine optimization Check List
On page optimisation
Local directory submissions
Related website links
Paid links (Quality Sites Only)
Top quality unique content on each page of one’s website